© 2019 by Chain Reaction Cycles

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OUR BRANDS

Santa Cruz Bicycles was founded in 1993 in a space the size of a single car garage in the Seabright Cannery, in Santa Cruz California. Our first bike, the Tazmon, was a single pivot dual suspension bike that rattled established sensibilities and helped define our then- ethos of "simply advanced." That bike was the cornerstone for a brand that was founded on the notion of doing things our own way in order to build the best. We have been rattling sensibilities ever since. 

We now manufacture 16 models of mountain bike which includes a full women's Juliana range.  Made from either carbon fiber or aluminum, we cover everything from hardtails to 8.5" travel downhill machines.  We offer two suspension technologies; efficient single-pivot designs on certain aluminium bikes, and our advanced VPP (Virtual Pivot Point) technology on all high end models. VPP bikes are available with a wide range of component and suspension options to choose from, each hand-assembled to order in our California factory. Every one of our bikes is the distillation of our desire to ride and build the highest performance mountain bikes in the world. No more, no less. 

9:ZERO:7 was born in February of 2004 at the Susitna 100 winter endurance race in Alaska. Pushing their "fat bikes" equipped with uber-wide 44mm Snowcat rims through the night, Jamey Stull forged a friendship that ultimately resulted in the founding of Chain Reaction Cycles in Anchorage, Alaska. From this experience, Jamey and his original partner recognized both a need and a business oportunity to create a better fatbike;  a fatbike that met the demands of winter cycling in Alaska.

They took their passion for fat cycling to the next level, and developed and produced one of the first aluminum fat bike, the 9:ZERO:7, named after Alaska's only area code. From there, 9:ZERO:7 has been a leader in the "plus" market, constantly inovating to provide just the right balance of performance and price.

​We're not late to the game.  We helped define the game. 

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Cannondale started the dual suspension revolution way back in 1990 by introducing the Delta V E.S.T., the industry's first dual suspension bike, and followed it up with the equally radical Super V and Scalpel platforms. Our riders dominated the cross country and downhill scene into the new millennium with the biggest names in dirt like Cadel Evans, Alison Sydor, Missy Giove, Cedric Gracia, Christophe Sauser, Anne-Caroline Chausson, Tinker Juarez and Brian Lopes to name a few. The creation of The Cut freeride crew brought together the audacious riding talents of Aaron Chase, Chris Van Dine and Mick Hannah. Our technologies like HeadShok, Lefty, innovative suspension and optimized aluminum and carbon design directly translated into race victories and riding that continually pushed the limits of what's possible on a bike.

The sport of skiing was revolutionized with a technical innovation from Ed Scott, a talented engineer and ski racer living in Sun Valley, Idaho. Ed Scott's invention of the first tapered aluminium ski pole immediately replaced the sport's existing use of bamboo and steel. That revolutionary invention launched a new brand, SCOTT, and fundamentally positioned Scott as a technical product leader in the skiing market. Ed Scott's initial vision of technical innovation would serve as the cornerstone company philosophy as the brand matured and expanded to new markets.

Our Cross Country bikes have won World Cups, World Championships and Olympic Medals. Find out what makes these race machines the most sought after by athletes worldwide.

Our trail bikes were designed to get you up mountains, down mountains, to cover long distances, and to make you feel like a hero the entire time. Time to explore.

If you enjoy long days in the saddle and coming home after the street lights come on, then our Endurance bikes are for you. Comfortable, efficient, and dynamic, these bikes eat miles for breakfast.

Our Gravel and CX bikes just love a rugged ride. Up old logging roads, or on Europe's toughest CX tracks, know that you've got the right tool for the job.

Why Cycles got its start in early 2016 in Ogden, Utah as the common idea of a group of cycling enthusiasts and business associates: Adam Miller, Jason Schiers, and Ben Craner. Focused on creating high-end bikes that reflected the joy they found in cycling, the three began dreaming up and sketching out beautiful bikes geared for luxury, comfort, fun, and speed.  They discussed improved methods for constructing frames, customizing components, and finding a streamlined distribution system for getting the finished products into the right customers’ hands.  Soon after, Adam formally founded Why Cycles to meld these preliminary ideas into a boutique business model with a focus on simplicity: no marketing fluff, no unnecessary product features, and no glitchy sales tactics. Why stands for straightforward, clean, eye-catching bikes done right.

Since those idealistic beginnings, and with those principles firmly intact, Why Cycles has now evolved into a team of hard-working bike enthusiasts based in Carbondale, Colorado.  Adam continues to design the bike models and run the company (along with his active puppies Finn and Kudu), Jason looks over everyone’s shoulders to ensure the engineering is faultless, and Ben creates unique graphic designs to keep the bikes looking gorgeous.  Kevin Boyer manages production and shop operations, Greg Herrman makes sure customers are happy about their bikes and customer service (Greg is probably the one you’ll talk to when you call), and friendly faces like Kelly Rossberg and Adam Smith help out with business processes, exchanging and challenging creative ideas, and pouring beers at trade shows.

The entire team is guided by our main value and fundamental mission: the products we create represent the fun and excitement we have biking – the reason why we ride – while simultaneously delivering impeccable, beautiful bikes that provide a riding experience that no other bike can.

Sitting in the saddle sets the world to rights for you. No matter whether you’re out on your own giving it everything you’ve got or out with your mates, riding wheel to wheel to push one another to reach peak performance, you enjoy every turn of the pedals and every kilometre. You look forward to every ascent. Every descent. Every obstacle. Your goal is to go on rides that you’ll never forget. You are driven by the desire to have as much fun as possible and enjoy the ultimate experience.

We at Focus want every moment you spend out on your course to feel unique. And for you and your bike to be the perfect unit. That’s why we don’t build just any bikes. We create performance bikes. Bikes for the ultimate riding experience. That’s what we strive to achieve every single day.

Bert Lewis founded Norco Bicycles in 1964 with a simple vision: build better bikes. From our humble beginnings operating out of a converted chicken coop in small-town B.C., we’ve grown into a global brand delivering more than 125 different models to cyclists worldwide. We are proud of the role we’ve played in helping to shape the industry and the sport over the past five decades.

We were one of the first North American bike companies to deliver ten-speeds. We helped lay the foundations for BMX, sponsoring our first factory team in 1981. We began mounting suspension forks to mountain bike frames before most people had even heard of the sport. And we worked with riders on Vancouver’s North Shore to help redefine it.

Though we reflect upon our storied past, our eyes remain fixed on the future — as the bikes in the pages that follow will attest. We live and breathe our promise to listen, innovate and ride, and we are eager to continue delivering to you the very best ride experiences possible. Thanks for joining our ride, and for inviting us to come along on yours.

As an industry leader in high performance road and triathlon bicycles, Cervélo takes an engineering-driven approach to bicycle performance: define and measure, build, then test and refine. This may be one reason why Cervélo consistently comes out at the top of comparison tests and wins awards from the most respected industry publications.